5 Smart Jewellery Shopping Tips for Online Shoppers

online jewellery shoppingThe world of online shopping and e-commerce has really opened up the way people make their purchases nowadays. Gone are the days when you had to go from shop to shop and spend hours going through numerable things you never wanted to look at in the first place. In today’s day and age making a purchase can be a quick, easy and fun affair, with a minimal of fuss.

Jewellery shopping too has caught up and you will find an entire world of retailers with online stores that sell everything from the best diamonds to trendy fashion jewellery. Buying jewellery online has become popular all around the world and become a very convenient and viable option for those looking for gifts but do not have a lot of time to spare.

If you are looking to purchase jewellery online, here are a few smart tips to enhance your shopping experience –

Check if the site is secure ““ When online shopping it is absolutely essential that you give your business to a secured website. Since you will likely be entering personal and important information like your credit card and personal banking information, make sure the website is encrypted, secured and offers a certification. If you aren’t sure or have a doubt when the site looks a bit shoddy or hastily put together, it is best to stay clear and take your business elsewhere.

Do a little research ““ When you are planning to purchase a piece or pieces of jeweller from any online retailer or company, make sure you do a quick search to see what the reviews and costumer reports are and if there are any complaints registered against them. These will give you a good indication of how reliable a particular company may be. It is also always a good idea to see if the site offers a physical address for the company and a phone number. Check to see if the phone number works and is a valid one. It is also always a wise idea to check if you will be covered by any kind of warranty and what the seller’s return policies are.

Keep an eye out for authenticity ““ Precious and semi precious jewellery is never too light on the pocket and therefore you must be absolutely sure of the quality of the stones and metals being offered. Check if the retailer has authentic jewellery that comes with a mark or certification from a governing jewellery body or gemological institute. A seller may claim to sell the best diamonds, but if they cannot back it up with a certificate of authenticity as required and a grading from a standardised body like GIA for example, stay clear!

Search by budget ““ When buying jewellery, more so for a gift, most shoppers have a clear budget in mind or at least a price range they are more comfortable in. In order to make the most of your experience in the quickest time possible, filter through the search options listed as per price range. This will give you a look at all the items offered in a price category that you can afford, without having to waste loads of time trying to weed through all of them. This also will make it easier to stay away from baubles that tempting as they may be, are those that you just cannot afford.

Compare prices ““ Since there are a large number of jewellery shopping websites today, prices are also super competitive. Many retailers offer great periodic discounts and large sales. Make sure you check a few different websites to see what the prices are like and how much bang for your buck you can get.


Maya Shaw is a personal shopper and a lover of all things fashion. From the best diamonds to the chicest clothes, she aims to find the finest for her clients. She is also working on her own style blog and hopes to launch soon.